You’ve done all the setup and planning for your cleaning advertisement campaign. READ MORE: A month of Facebook post ideas 6. That kind of information inspires confidence in your brand. Start with an Instagram Business profile or a Facebook Business Page, then build new pages on other platforms as needed.Ī lead is much more likely to work with you when they see an established online presence with photos, reviews, and an About Us section. You can’t run digital ads on social media without having a social media account. More often than not, this online presence is your website or social media page. Set up an online presenceĪdvertising is most effective when you can send potential clients to a single online source of information. READ MORE: Customize our free cleaning invoice template 5. When your budget runs out, your campaign stops-but you’ve probably earned some leads first. Don’t worry-your digital ads can be effective without breaking the bank.įor example, you can spend as little as $20 a week on Facebook and Instagram ads. It’s also what your cleaning company can afford to spend. This will be your budget.īudgeting isn’t just the amount you’re willing to spend. When you know what success looks like, decide how much you’re willing to pay for that success. The great thing about digital marketing is that you can run ads for a few days, a few weeks, or even a few months. You should also decide how long you’ll be running your campaign. 100 email addresses collected in three weeks.30 new quotes completed in a fiscal quarter.50 new customers added into your CRM in two months.Nail down what success will look like at the end of your advertising campaign, and be specific and realistic with your goals. There are lots of reasons to advertise your cleaning business, like getting more clients or increasing brand awareness. You can use your understanding of that audience (and those testimonials!) to reach even more people just like them-and do it more effectively. Let’s say you have lots of testimonials from working professionals with zero free time. These folks are likely to need your cleaning business the most. Once you know what value you offer, it’s time to identify the people who will appreciate that value. READ MORE: Get our free house cleaning checklist 2. Just be clear and realistic about what you’re offering so readers know exactly what to expect from your services. You can use this value statement in your ads. In your ad, showcase features of your business that clients love or that make you unique from competitors. Here’s how to get started in 6 simple steps: 1. Now that you’ve seen these cleaning company ads examples, you’re ready to build your own cleaning ads. Getting started with house cleaning ads: 6 easy steps READ MORE: The 12 best apps for cleaning services Pro Tip: Any social media post can become an ad if you promote it on social platforms! For example, just put a few advertising dollars behind an Instagram post, and it instantly becomes a cleaning ad. This will help you get clients for your cleaning business. When you include these ingredients, readers will recognize your ad, understand your message, and know what to do next. This is the action that you want the reader to take, like calling, emailing, or clicking a button. Call to Action: Every ad should include a call to action (CTA).Find out just how clean your home can be!” For example: “We use our 50-point checklist to clean every corner of your home. Text: Supporting text, commonly called ad copy, helps explain your tagline and gives extra context for your message.Tagline: In a few words, tell the reader what they can get from you or what sets you apart-for example, “ISSA-Certified Office Cleaning” or “Cleaning Your Carpets Like No One Else.”. Your branding tells readers who you are and helps them remember you later. Branding: Include your cleaning company name, logo, and slogan.This will stop viewers from scrolling and get them to see your message! Visuals: Use a photo, image, infographic, or video to provide an eye-catching visual for your ad.An amazing cleaning advertisement includes five important ingredients:
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